Email Services That Deliver
As part of our Internet Marketing services portfolio, we offer a comprehensive Email Marketing service, covering everything from Web based email and database systems through to Graphic design, copy writing and campaign management.
What is email marketing?
Email Marketing is extremely effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it. As a counterpart to traditional direct mail, it offers unprecedented targeting capabilities allowing you to customise your messages to appeal to different groups of customers for much higher response rates.
Email is engagement marketing. Getting readers to open your message takes just 2 seconds, but this can be helped along with email subscribers who are expecting it. Those who signed up to receive the email, did so with a reliable and known source.
Did you know...?
83% of email is not delivered due to poor sender reputation (Return Path, 2012)
67% of all email is sent as spam (Symantic, 2012)
28% of B2B email isn't arriving in the inbox (The Email Deliverability Benchmark Report, 2011)
To ensure that your message isn't missed, and to increase your mailing list, integrate email with social media. People are far more likely to do business with you if they feel they know you, and social media makes this possible.
Rules and Principles
There are even rules and principles of email marketing and social media. This is why each message which your business sends out needs to be targeted, effective and relevant.
Now, never or later
Every email, Facebook post or tweet is automatically filtered by viewers on when they will/ or not open the content. Everyone is busy so you have just 3 seconds to compel an open
The 2-2-2 principle
You have 2 seconds to compel an open email or post, the first 2 words to make them want to read the message (at this point it is 'now or never' for your message), and, why does this email/ message matter today?
The 5x5 rule
You should post 5 links to any article you publish from at least five different social media outlets.
So this could be: Email, Facebook, Twitter, LinkedIn, Pinterest
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