
Success Stories
Kerney Tindle (CA) has a Local AdWorks client who is so happy, he VOLUNTEERED to go to Kerney’s BNI group and talk about him! The advertiser is in mold/water repair. He has been running campaigns for the last few months.
He told the BNI group he wanted to brag about the amazing results of his PPC efforts. He said, “So far, I have spent $2500, and this online advertising has brought me $86,000 in new business!”
The advertiser has passed Kerney two referrals so far, and says he will continue to pass him leads since he has experienced firsthand how this fundamentally changed his business!
| |
Mold/Water Repair |
| Web Presence: |
Has Franchise website but it is too easy for visitors to leave his pages – so using a Local AdWorks Offer Page |
| Media: |
Google, Yahoo, MSN |
| Campaign Budget: |
$500 per month |
| Campaign Duration: |
60 days |
| Phone Calls: |
28 |
| E-Mails: |
n/a |
| Activity Report: |
View Activity Report |
Todd Bower (CA) feels his most satisfied client is the first one he ever signed up! The advertiser is a carpet cleaner who is a very bright, capable businessman.
When Todd met him, the advertiser stated that he was not happy with the ROI he was getting from his Google AdWords campaign because he felt that he was essentially trading dollars (1 to 1 return). He was interested to see if WSI Local AdWorks could provide him better return.
After three months on WSILA, his return increased 300% (and this was over the calendar period that is historically his slowest time of the year)!! Beginning the 4th month, he increased his budget 40%, from $500/month to $700/month. His business is up over 30% from a year ago and the business is adding a truck to their fleet as a result of the increased flow of new customers.
The advertiser benefited from the strong experience and number of successful campaigns
WSILA has run for carpet cleaners across the nation, and from gaining exposure on all the major search engines; not just Google. Todd says that this advertiser continues to be a strong source of referrals for him, since he often relates his success with WSILA to others.
| |
Carpet Cleaner |
| Web Presence: |
Client's Website |
| Media: |
Google, Yahoo, MSN |
| Campaign Budget: |
$700 per month |
| Campaign Duration: |
30 days |
| Phone Calls: |
20 |
| E-Mails: |
n/a |
| Activity Report: |
View Activity Report |
Rick Knutsen (GA) met a franchisor at a networking function who was interested in using WSI Local Adworks for his 60 franchisees.
The business segment is Roofing and Gutters. The advertiser ran 5 test campaigns for a total media spend of $1150. These 5 campaigns generated 42 leads, and they were able to close 10 deals for gross revenue of $10,500.
The advertiser was extremely pleased, and at that point he gave Rick the go ahead to offer the platform to all of his franchisees!
| |
Carpet Cleaner |
| Web Presence: |
Corporate website which is used by all franchisees. In the future, Rick Plans to modify the websites to localize them for each franchisee based on leads generated from individual WSILA campaigns.
|
| Media: |
Google, Yahoo, MSN |
| Campaign Budget: |
$250 per month |
| Campaign Duration: |
5 days |
| Phone Calls: |
14 |
| E-Mails: |
2 |
| Activity Report: |
View Activity Report |
This IC would prefer to remain anonymous. Their advertiser is in the Logistics industry, and the IC works with them on SEO as well as PPC.
This is a NATIONAL campaign which has been running since March 2006. Their budget began at $8000. After three months, they bumped up the budget to $15,000, and six months after that they raised it to $20,000 per month. Additionally, at month four, the same advertiser began a simultaneous $500 campaign focused on warehousing services.
Here are some statistics to illustrate how the campaign has improved over the last year:
| |
March 2006 |
January 2007 |
| Visitors |
6,350
|
13,102 |
| Calls |
565 |
868 |
| Online Quotes |
147 |
213 |
This Logistics advertiser has 5 full-time sales persons answering the phones and is actively using the new call recording feature for improving call handling. Obviously, the client is very pleased with the results! The IC is also pleased. Here is the IC’s monthly profit from this one campaign:
| 14% Commission: |
$2800 |
| Monthly maintenance: |
$2000 |
| TOTAL |
$4800 |