The person visiting the site needs to know what to do next or else they may leave without giving your clinic’s website a second thought. In this article we will discuss some different proven techniques that can be utilized in order to help customers immediately understand how to effectively use your website. Keep in mind that every website needs to offer a predetermined and logical flow towards ultimate conversion. Ultimate conversion for a veterinary website is usually either one of these: Make contact and provide contact information either by calling or by filling out a webform or making an appointment online. Everything you do on your site needs to keep that ultimate conversion goal in mind.
Don’t over complicate things, this includes everything from the layout of your webpage to the formatting of your text. An overly complex layout or highly cluttered text and images will cause the people who visit your veterinary clinic’s website start to skim over valuable information or just leave altogether. Giving clear indication on what the people who are looking at your website are seeing and clear messaging on where to go will keep them informed and engaged.
An important question to ask yourself is “why are people coming to visit my animal hospital’s website?”. By answering this question, you will allow yourself to better understand what the customers are expecting to see when they visit your website. For example, if someone just adopted a new pet and are in search of a new clinic to go to they will be looking for a website that will tell them what range of services are provided and look up reviews to see if your business is in good standing within the public’s perspective. By knowing this you should have this information as easily accessible as possible.
A third thing to remember is to keep your website mobile friendly. A little over 50% of visits to websites these days are done through mobile devices. This emphasizes the importance of having a website that is not only easy to navigate through a desktop, but one that is formatted for mobile use as well. It is a good idea to once again ask what people who are searching your veterinary website for when they are on a mobile device and how that could differ when compared to a search through a desktop. A person who is looking at a veterinary website on mobile may be more likely to be searching for contact information in order to book an appointment. If this is the case, you need to make sure that the desired information is easy to find.
A final step you can take to help better use your website is to have people test it. From something as simple as asking a friend to find certain information on your website to performing a more extensive website evaluation online, it all helps. If you would want to get a free test of your website there will be a link at the end of this article where you can get a free analysis of your veterinary clinic’s website and see what you are doing well and what may need a little bit of improvement.
Lastly, never forget your ultimate conversion goal. It doesn’t matter where you are on the site as a visitor, the offer to make an appointment, to call or to fill out a contact form must always be in view to remind visitors what their next step should be.
What happens immediately after someone visits your clinic’s website can make or break the success of the visit. First impressions matter in the unforgiving world of digital marketing and making sure you make that positive first impression can be a complicated task. However, with these tricks, as well as getting a test run for your website, new visitors should find your hospital’s website a warm and welcoming place that shows off the care that you put into your work.
