How To Properly Measure Your Veterinary Clinic's Website Conversion Rate

Imagine your website has 100 visitors a week and a conversion rate of 3%. This means you will have 3 new potential customers contacting you or making appointments. Let’s assume your competitor spends a lot of money and has 200 visitors but only 1% conversion (2 leads). His/her site does not offer a well-designed traffic conversion architecture like yours and a lot money is wasted. The focus before you consider spending money on driving traffic should first be to ensure your site is conversion optimized. 

This article will help you learn how to identify key figures when it comes to measuring your conversion rate.

1. The first thing you need to do is to decide what constitutes a conversion for you. For a veterinary clinic it could be something such as having people book an appointment with you through your website or making a phone call. Whatever you decide on, make sure that it is both a clear and measurable goal.

2. One statistic that is important to take into consideration when looking at conversion rate is what percentage of people who are visiting your veterinary clinic’s website new visitors compares to returning ones. If your conversion goal is to have people book appointments through your website, the conversion rate between these two groups of people would most likely be drastically different. This difference is important to note as your will want to have a good understanding how often each of these client bases interact with your website because you may have different conversion metrics for these two distinct types of visitors.

3. As with new and returning customers, another two types of groups that would be useful to distinguish between are the people who visit your site through a desktop computer versus those that visit by a mobile device. Once again, these groups may have their own unique standards for what you consider to be a successful conversion placing a greater emphasis on the distinction between the groups.

4. One final statistic that is of considerable importance is figuring out how long the average visitor to your veterinary website spends on the page. It is going to be hard to increase your conversion rate if people are not even going to take the time to figure out what you are all about as an animal hospital. Being able to retain the attention of visitors to your site will help to increase your conversion rate.

The best way to get started on figuring out and measuring your website’s conversion rate is to take a free website analysis test. By taking this test you will be able to get all of the information that is necessary in order to make an informed decision about where you currently are with your conversion rate as well as what steps should be taken to help raise that number.