2. An important question to ask yourself is “why are people coming to visit my funeral home’s website?”. By answering this question, you will allow yourself to better understand what clients are expecting to see when they visit your website. For example, if someone is starting to prepare after the loss of a loved one, they will be looking for a website that tells them the range of services that are provided as well as businesses with strong public reviews. By knowing this you should have this information as easily accessible as possible.
3. A third thing to remember is to keep your website mobile friendly. A little over 50% of visits to websites these days are done through mobile devices. This emphasizes the importance of having a website that is not only easy to navigate through a desktop, but one that is formatted for mobile use as well. It is a good idea to ask what people are searching your funeral home’s website for when they are on a mobile device and how that could differ when compared to a search on a desktop. A person who is looking at a funeral home’s website on mobile may be more likely to be searching for contact information to confirm certain details. If this is the case, you need to make sure that the desired information is easy to find.
4. Another step you can take to help better use your website is to have people test it. From something as simple as seeing how long it takes a friend to find information on your website to performing a more extensive website evaluation online, it all helps. If you would want to get a free test of your website there will be a link at the end of this article where you can get a free analysis of your funeral home’s website and see what you are doing well and what may need a little bit of improvement.
5. Lastly, never forget your ultimate conversion goal. It doesn’t matter where you are on the site as a visitor, the offer to boo a consultation, to call or to fill out a contact form must always be in view to remind visitors what their next step should be.
What happens immediately after someone visits your company’s website can make or break the success of the visit. First impressions matter in the unforgiving world of digital marketing and making sure you make that positive first impression can be a complicated task. However, with these tricks, as well as getting a test run for your website, new visitors should find your funeral home’s website as reassuring as your service.